Creative Economic Development Model Based on Coconut Products Through Business Mentoring

Creative economy is an economic sector that has given contribution in creating jobs, increasing exports, creating innovation and creativity, and providing a positive social impact in improving quality of life and tolerance. This research take place in "Rizki Abadi" Small and Medium Enterprise (SME) in Sekardangan, Papungan Village, Kanigoro District, Blitar Regency. This SME produces coconut-based snacks called opak gambir. Several obstacles faced by this SME includes lack of innovation in product packaging, unstable raw material prices, inadequate human resources, and conventional marketing methods. The purpose of this research is to depict the model of Opak Gambir-based creative economy development through product innovation, problem identification, and solution making. This research uses primary and secondary data source which consist of direct field observations, interviews, journals, and other articles related. The result of this research found that simple packaging methods, inconsistent labeling and conventional marketing methods lead to inaccurate service and less extensive marketing reach. Unstable raw material price affects sales stability, while the quality of raw materials does not affect sales stability. The environment has no impact to the sales stability due to competition among SME's. Simple production equipment does not significantly affect the stability of sales, while the quantity of sealer affects production's punctuality. Skills and the amount of labor do not have an impact on sales stability. Meanwhile, business mentoring has an ability to help increase in sales due to its support in using online media for promotion and adding the quantity of sealer. In addition, it helps SME attain raw materials from Koperasi. Research paper Keywords: SME, Productivity, Creative economy, Opak gambir, Mentoring Reference to this paper should be made as follows: Millaningtyas, R., & Hatneny, A. I. (2018). Creative Economic Development Model Based on Coconut Products Through Business Mentoring, Journal of Entrepreneurship, Business and Economics, 6(2), 115–131

Creative Economic Development Model Based on Coconut Products Through Business Mentoring

Creative economy is an economic sector that has given contribution in creating jobs, increasing exports, creating innovation and creativity, and providing a positive social impact in improving quality of life and tolerance. This research take place in "Rizki Abadi" Small and Medium Enterprise (SME) in Sekardangan, Papungan Village, Kanigoro District, Blitar Regency. This SME produces coconut-based snacks called opak gambir. Several obstacles faced by this SME includes lack of innovation in product packaging, unstable raw material prices, inadequate human resources, and conventional marketing methods. The purpose of this research is to depict the model of Opak Gambir-based creative economy development through product innovation, problem identification, and solution making. This research uses primary and secondary data source which consist of direct field observations, interviews, journals, and other articles related. The result of this research found that simple packaging methods, inconsistent labeling and conventional marketing methods lead to inaccurate service and less extensive marketing reach. Unstable raw material price affects sales stability, while the quality of raw materials does not affect sales stability. The environment has no impact to the sales stability due to competition among SME's. Simple production equipment does not significantly affect the stability of sales, while the quantity of sealer affects production's punctuality. Skills and the amount of labor do not have an impact on sales stability. Meanwhile, business mentoring has an ability to help increase in sales due to its support in using online media for promotion and adding the quantity of sealer. In addition, it helps SME attain raw materials from Koperasi. Research paper Keywords: SME, Productivity, Creative economy, Opak gambir, Mentoring Reference to this paper should be made as follows: Millaningtyas, R., & Hatneny, A. I. (2018). Creative Economic Development Model Based on Coconut Products Through Business Mentoring, Journal of Entrepreneurship, Business and Economics, 6(2), 115–131

MOTIVASI , KOMUNIKASI, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI PENGARUHNYA TERHADAP KINERJA PEGAWAI NEGERI SIPIL WILAYAH LOWOKWARU

ABSTRACT The purpose of this research is useful 1) to prove that employee performance affects motivation, communication, work environment and organizational commitment partially, 2) to know that employee performance influences motivation, communication, work environment and organizational commitment simultaneouslyBy using a sample of 80 civil servants in the Lowokwaru sub-district.Method of collecting data with Systematic Random Sampling       The results of this study indicate that simultaneously variables of motivation, communication, work environment and organizational commitmen significantly influence. Partially motivation and work environment do not significantly influence communication performance and organizational commitmen significantly influence employee performance Keywords: Performance, motivation, communication, work environment and organizational commitme

Pengaruh Customer Experience, Ease Of Use, Dan Customer Trust Terhadap Repurcase Intention Konsumen Pada Online Shop Shopee (Studi Kasus Pada Santri Pesantren Kampus Ainul Yaqin Unisma)

ABSTRAKThis research was conducted with the aim of analyzing the variables of Customer Experience, Ease of Use and Customer Trust towards Repurcase Intention at the Shopee online shop at the Santri Pesantren Campus Ainul Yaqin Unisma. This research uses explanatory research with descriptive and quantitative approaches. The population in this study were students of Ainul Yaqin Unisma Jln. Tata Surya, Lowokwaru sub-district, Dinoyo, Malang online shop user Shopee.co.id. The sampling technique used was purposive sampling assisted by the Slovin formula, so the research sample was obtained as many as 67 respondents. Data were analyzed using multiple linear regression analysis processed with SPSS 25.0 software. The data collection method used was a questionnaire. The results showed that the variables of Customer Experience, Ease of Use and Customer Trust had a significant effect simultaneously on Repurcase Intention. Customer Experience and Customer Trust variables have a partially significant effect on Repurcase Intention, while the Ease of Use variable does not have a partial significant effect on Repurcase Intention.Keywords: Customer Experience, Ease Of Use, Customer Trust, Repurcase Intentio

Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Web Quality Terhadap Impulse Buying Pada Online Shop Shopee Di Masa Pandemi (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang)

AbstractThis study aims to explain the effect of sales promotion, hedonic shopping motivation and web quality on impulse buying at Shopee's online shop. The variables used in this study consist of 4 variables, namely the dependent variable is impulse buying and the independent variables are sales promotion, hedonic shopping motivation, and web quality. The data used are primary and secondary data, obtained from students of the Faculty of Economics and Business, Islamic University of Malang. Sampling was done using purposive sampling method. Data analysis used classical assumption test and multiple linear regression. The results of this study indicate that the variables of sales promotion, hedonic shopping motivation and web quality have a positive effect on impulse buying for FEB UNISMA students. While Sales Promotion, Hedonic Shopping, Web Quality have a positive effect on Impulse Buying on Shopee's online shop. Keywords: Impulse buying, sales promotion, hedonic shopping motivation, and web qualit

PENGARUH WORD OF MOUTH, DESTINATION IMAGE, DAN DESTINATION BRANDIG TERHADAP MINAT BERKUNJUNG KEMBALI DI WISATA PANTAI PASIR PUTIH TUBAN

AbstractThis study aims to analyze the Word Of Mouth, Destination Image, and Destination Branding of Revisiting Interest in Tuban White Sand Beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Word Of Mouth, Destination Image, and Destination Branding simultaneously had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest.  Keywords: Word of Mouth, Destination Image and, Destination Branding for Returning Interes

PENGARUH MULUT KE MULUT, GAMBAR TUJUAN, DAN TUJUAN BRANDIG TENTANG KUNJUNGAN KEMBALI DI PASIR PUTIH TUBAN

Abstract This study analyze the Word Of Mouth, Destination image and destination branding of Revisiting Interest in Tuban White Sand The beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Reviews, destination images, destination branding at the same time had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest. Keywords: Reviews, destination images, destination branding for Returning Interes

Pengaruh Kualitas Pelayanan, Ketepatan Waktu Dan Tarif Pengiriman Terhadap Loyalitas Pelanggan ( Studi Kasus Pengguna Ekspedisi JNE Cabang Bima, Kota Bima)

Abstract The purpose of this study was to analyze tbe effect of service quality, timeliness, and delivery rates on loyalty with customer satisfaction as an (case study of JNE Expeditionary users, bima branch, bima city). The method used in this research is explanatory research, the sampling technique used is the accidental quata sampling technique. The population and samples used were 91 respondents. The analysis technique uses multiple linear regression analysis. The result of this study are the quality of service, timeliness, shipping rates have a significant effect on loyalty. Keywords: service quality, timeliness, shipping rates and customer loyalt

Pengaruh Motivasi Kerja, Budaya Organisasi, Dan Kualitas Kehidupan Kerja Terhadap Kinerja Karyawan (Studi Pada Dinas Perumahan Dan Kawasan Permukiman (Disperkim) Kab.Bondowoso)

Abstract This study aims to examine the effect of work motivation, organizational culture, and quality of work life on employee performance (study at the Department of Housing and Settlement Areas (DISPERKIM) Bondowoso Regency). the population in this study were employees who were registered as civil servants at the Bondowoso Regency Housing and Settlement Area (DISPERKIM). The analysis technique used is multiple linear regression analysis. based on the results of the study showed that motivation, organizational culture, and quality of work life simultaneously had a positive and significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Work motivation has no significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Organizational culture has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Quality of work life has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. keywords: work motivation, organizational culture, quality of work life, employee performanc